The Ultimate Trade Show Capture List

The 10 Must-Have Shots for Your Next Chicago Convention

1. The "Hero" Booth Shot A clean, wide-angle shot of your entire booth before the floor opens. This is essential for your portfolio and award submissions.

2. The Handshake (Authentic Engagement) Candid, high-energy photos of your team interacting with attendees. Chicago Commercial Photography excels at capturing these "human" moments that build trust.

3. The "Keynote" Crowd If your CEO is speaking, you need a shot from the back of the room showing a packed audience. This establishes your brand as a "thought leader."

4. Product Macro-Details High-end, sharp close-ups of your newest products under professional lighting. This is where quality matters most for your catalogs.

5. The Social Media "Point of View" Vertical-oriented photos and video snippets optimized for Instagram and LinkedIn Stories, delivered fast.

6. Branding & Signage Crisp shots of your logo against the Chicago skyline or venue architecture—perfect for reinforcing your presence in the Windy City.

7. Lead Generation in Action Photos of your team scanning badges or giving demos. This proves to your stakeholders that the event was a success.

8. Architectural Scale Showcasing your booth within the context of the massive McCormick Place or Donald E. Stephens halls to show you belong among the industry giants.

9. The "After-Hours" Networking Professional coverage of your VIP dinners or cocktail hours at Chicago’s top venues.

10. High-Impact Video Sizzle A 30-60 second highlight reel with music and text overlays, perfect for your post-show "Thank You" email to leads.